Brazil and Latin America Insights

  • About Brazil: home broadband is expensive, keeping PC Internet usage low (though not as low as the other BRIC counties per 100 population), while 3G mobile Web is comparatively cheap. But 3G isn’t widely available, which keeps mobile Web usage at around 11 million or 6 percent of the mobile population.
  • Brazil is the world’s fifth largest telecoms market (mobiThinking) in the world. With 272.4 million mobile subscriptions (Anatel/Teleco) for a population of 198.7 million (World Bank) – a mobile penetration of 137 percent – Brazil has considerably more mobile devices than people. The mobile phones subscriptions also outnumber fixed lines (44.8m), by 6:1 (Anatel/Teleco).

 

  • Latin Americans love to text: As the CTIA launched its initiative to create a common short-code system across Latin America, which went live this month, we were told:
    • Nearly 200 billion mobile messages were sent over Latin America carrier networks during 2008.
    • 68 percent of wireless subscribers in Latin America use their SMS functionality at least weekly; nearly double the rate in developed nations.
  • A survey by Convergencia Research/Acision (February 2012) of Brazilian mobile users, found:
    • SMS has grown in popularity with Brazilian mobile users, as mobile operators have started to bundle messaging allowances with call plans. In 2011 Brazilians sent on average 22 SMS per month, in 2012 this quadrupled to 81 SMS per month. 89 percent of respondents had used SMS in the previous three months. 58 percent send more than one message every day.

 

Brazil in Statistics

Total Area of Brazil: 8.514.215,3 km2

Brazil 2009 2010 2011 2012 2013
Population* 194,351 196,289 198,172 200,000 201,774
GDP R$ billion 3,239 3,770 4,143 4,392 4,838
Annual Growth (0.3%) 7.5% 2.7% 1.0% 2.3%
GDP US$ Billions 1,626 2,144 2,475 2,253 2,070
GDP per capita R$ 16,737 19,284 20,988 22,044 24,065
Annual Growth (1.4%) 6.5% 1.7% 0.1% 1.4%
PIB per capita US$ 8,399 10,966 12,538 11,279 11,142
Inflation – IGPM (%) -1.72 11.32 5.10 7.81 5.53
Inflation IPCA (%) 4.31 5.92 6.50 5.84 5.91
Exchange rate (R$ by US$) 1.74 1.67 1.88 2.04 2.34

* Updated accordingthe revision of the population in 2013 made by IBGE.

Subscribers/connections

Millions 2009 2010 2011 2012 2013
Mobile Accesses 174.0 202.9 242.2 261.8 271.1
Fixed Telephones 41.5 42.0 43.0 44.3 44.8
Broadband 11.4 13.8 16.3 19.0 21.3
Pay TV 7.5 9.8 12.7 16.2 18.0
Internet Users (PNAD) 67.8 73.9 77.7 84.2 85.6

Densities

per 100 inhab. 2009 2010 2011 2012 2013
Mobile Accesses 89.5 103.4 122.2 130.9 134.4
Fixed Telephones 21.4 21.4 21.7 22.2 22.2
Broadband 5.9 7.0 8.2 9.5 10.5
Pay TV 3.8 5.0 6.4 8.1 8.9

Homes

% with 2007 2008 2009 2010 2011 2012 2013
Television 94.5% 95.1% 95.6% 95.0% 96.9% 97.2% 97.2%
Telephone (Fixed or Mobile) 77.0% 82.1% 84.1% 87.9% 89.9% 91.2% 92.5%
Radio 88.1% 88.9% 87.8% 81.4% 83.4% 80.9% 75.7%
Computer 26.6% 31.2% 34.6% 38.3% 42.9% 46.4% 48.9%
Computer with internet access 20.2% 23.8% 27.3% - 36.5% 40.3% 42.4%
Total of homes (thousands) 55,770 57,557 58,566 57,324 61,292 63,768 65,130

Sector Gross Revenue and Component

R$ Billion 2009 2010 2011 2012 2013 1S14
Industry 18.4 16.7 19.9 22.8 26.7 14.3
STFC (Fixed Telephony) 58.5 54.4 52.1 48.1 45.9 22.3
SCM (Fixed Broadband) 19.2 21.7 22.8 25.1 27.4 14.5
SMP (Mobile Accesses) 65.6 71.5 82.2 90.2 96.4 47.8
SeAC (CTV, DTH, MMDS and Pay TV) 9.4 11.6 16.5 20.2 24.7 13.6
SME (Trunking) 4.8 6.6 8.3 8.2 6.8 2.7
Total 175.9 182.5 201.9 214.5 227.9 115.2

Source: Teleco, Companies and Abinee

Brazilian Investments

R$ Bilion 2009 2010 2011 2012 2013 1S14
Fixed Service 8.3 9.7 12.6 15.6 17.2 -
Mobile Service 10.6 9.2 10.2 10.1 12.1 -
Total Investment 19.0 18.9 22.8 25.8 29.3 5.0

Source: Teleco and Operators; Note: Fixed services include fixed telephony, fixed broadband and pay TV. Mobile services include mobile telephony and SME.

 

** Data collect from:

Portio Research
MobiForge.com
Teleco.com.br
MobiThinking.com

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